1. Emotional appeal.
Make sure your home looks, feels and smells its best.
You're competing with 900 to 1,200 other homes for sale.
Buyers buy on emotionÉ let your home be the cleanest,
freshest and cheeriest, and you'll have a much faster
saleÉ at a higher price.
2. Read my "How To Show Your Home" flyer very carefully.
If your home is logically a good value, but a buyer doesn't
feel warm and emotionally attracted to the home, it will
not sell. Buyers buy on emotion, not logic. You'll want
lots of people to say or think, "Wow! This is nice! I
would like to live here!"
3. Lots of light.
For maximum effect, turn every light on, even on a sunny
day. Open all window shades. Clean your draperies and
curtains. Make sure your windows are spotlessly clean.
Let the sun in and keep those lights on. Leaving all your
lights on for two hours costs only 23 cents, and makes
your home look larger and more spacious.
4. Open houses.
You can't expect to sell a house quickly at the top price
unless you get lots of buyers inside to see it. There
are more than 1,000 homes competing with yours for attention.
Your home must be exposed to buyers regularly and repeatedly
to get a fast sale at the full price. Home showings are
the key to OUR success producing fast, full-priced sales.
5. Constant exposure.
Your home won't sell unless buyers know about it. To get
top dollar, be sure to have your home repeatedly exposed
to qualified, ready-to-buy buyers. Some brokers charge
you a discount commission, then don't advertise your home.
This is a mistake. The $500 or $1,000 you save in commission
is more than offset by a sale price of $4,000 or $10,000
less than what you would have received if your home had
been properly marketed. Remember, buyers can't know about
your home unless you or your buyer has a marketing plan
to ensure that your home is brought to the attention of
home buyers.
6. Non-traditional advertising.
83% of buyers looking for a home in the $250,000 to $350,000
price range are first-time home buyers. Many first-time
home buyers don't even know they can afford a home. They
don't know that owning a home costs less than renting.
They think that they need 20% for a down payment, plus
closing costs!
If your home is in the first-time homebuyer price range,
a substantial portion of your marketing dollars should
be aimed directly at first-time homebuyers. This means
advertising and marketing in areas other than the "Homes
for Sale" classifieds or Sunday Open Houses Guide. Creative
advertising includes the power of the internet and marketing
on-line.
7. Education.
First-time homebuyers are more likely to pay top dollar
for your home. If your home is in the first-time homebuyer
price range, make sure that your marketing program shows
first-time buyers the benefits of home ownership and how
affordable your home is. Design a marketing plan to get
first-time home buyers to see the inside of your home.
8. Aggressive Target Marketing.
Lots of buyers will buy your home for less than it's worth.
The secret in getting top dollar is to find a buyer who
is perfectly "matched" to your home. Right now, there
are at least ten buyers who would love to own your home,
can afford it, and would pay a fair asking priceÉ if only
they knew about it! Some of these buyers may not even
be thinking of buying yet, but if they knew about your
home would love it! It takes a lot more than just a sign
in the yard and an ad in the paper to market a home effectively.
Aggressive target marketing will find those buyers!
9. Create urgency.
The Rule of Full Price states that if a buyer feels the
asking price is fair, and has sufficient sense of urgency,
he will pay the full asking price. Example: Prospective
buyers feel an "auction effect" because of other buyers
showing interest in your home at the same time. I have
found that the more buyers I can show your home to at
the very same time, the higher the feeling of urgency.
The auction effect causes people to become more excited
and enthused about your home, thereby creating a sense
of competition and urgency which results in full price
sales for 96.5% of my clients.
This report has been prepared by Katherine Prinzivalli
I am not a salesperson, I am a marketer of homes.
As a free service, I am happy to prepare a Marketing
Plan for your home. This Marketing Plan comes to you free
of charge, and without obligation.This Marketing Plan
is yours to use even if you sell your home yourself or
list with another broker. It comes with "no strings attached"
and absolutely no selling.
Why do I do this? Because I've found that helping people
like you market their homes for no obligation brings me
even more business. When I help you, you will tell your
friends and associates about me. That brings more business
to me than I could ever attain by "selling." It's all
part of my personal philosophy of helping, rather than
selling. I believe (and have experienced) that the more
people I help, the more business that comes my way.
So, please, feel free to call me without any commitment
or obligation! (925)754-7400 x170
Katherine Prinzivalli, Realtor
Coldwell Banker Coon & McCreary
(925) 331-4133
E-Mail:
kprinzi@coldwelbanker.com
